In its essence, digital marketing is effectively the method of managing customer relationships across various digital platforms. Whether you call it 'online marketing', 'web marketing' or 'internet marketing', they are all aimed at coordinating customer experience.
The outstanding feature of digital marketing is that it helps to evaluate and identify what works for your company (and what doesn't) in real time; allowing you to tailor marketing techniques as, and when, required.
our digital marketing services
SEO: SEARCH ENGINE OPTIMISATION
SEO, or Search Engine Optimisation, is one of the most powerful marketing tools available to any business. It allows your website to be found, naturally, by any customer or potential customer who searches for a related phrase.
We have a great track record with building websites through SEO. We don't take shortcuts, or use 'tricks', we just focus on writing great content, creating great websites, using clever tools and let the search engines do their job.
One of our own websites is the independent market leader in a niche market and usually receives over 320,000 visits per month. We've never spent money on this site, just good ol' fashioned SEO and a touch of social media.
Pay per click
Pay Per Click (PPC) advertising is an internet advertising model used to deliver leads to your website for a measurable investment.
If done properly, it can provide very low-cost leads and a great return-on-investment (ROI). However, many people spend a great deal on PPC with little to show for it.
Before we run any large scale campaigns or increase spends, we prefer to go through a conversion optimisation process. We analyse the keyword phrases being targeted, the advert content, placement, bid limits, demographics and landing pages.
This allows us to ensure that the ROI is the best it can be before our clients spend more on advertising, to make the most of every pound!
Email marketing still remains one of the most powerful forms of direct marketing, with a great ROI. However, many struggle to make it work for them; either getting started or knowing how to improve.
We know how to utilise databases, craft content carefully and create a great design and landing page so that your emails engage and relate to your audience.
Not every business needs to have to have a Facebook or Twitter page to succeed. Not what you were expecting?
Social media is a fantastic form of marketing and is as varied as any other form of marketing, including the usual suspects such as Facebook, Twitter, Pinterest and LinkedIn.
Each platform is differently suited for particular audiences and interests; depending on what products or services you sell will dramatically affect what social media platforms will work for you.
We always like to listen to our clients to fully understand their audience and prospective customers before making any recommendations, so why not get in touch and we can discuss what could work for you.