​Our Digital Marketing Strategy Process
Without a marketing strategy, you won't get very far!
A common obstacle in Digital Marketing is not knowing where to begin- should the focus be on the website, social media, branding, or SEO? More often than not, companies will prioritize the appearance of their site and delegate that responsibility to a design team or agency. As your business grows, so does the need for effective digital marketing tactics. However, these changes often demand a rebranding or redesign, which can be costly and time-consuming.
A digital marketing strategy should always be your starting point, as it will help guide every other decision.
We have an extensive amount of experience with marketing and creating digital marketing strategies. This includes helping businesses that are just starting to establish themselves as well those who want to change their public image or increase their market share. We have helped a wide variety of businesses, so we know what it takes to be successful no matter the size or scope of your company. Not only does our team know how to carry out digital marketing tactics, like SEO campaigns and website redesigns - but we also understand how these pieces fit into the greater strategy.
Our Marketing Audits and Reports
Our digital marketing audits are in-depth reviews of your current situation, including website on-site and off-site performance, brand awareness and perception, social reach and more.
After we collect the data, we can begin the most crucial step: analysis. The implementation phase is often the most difficult part of any strategy, so we'll partner with you to develop a practical and achievable digital marketing strategy that you can implement on your own or with our ongoing support.
What’s included in a digital marketing strategy?
This report will use the SOSTAC model to study the data and provide useful insights and recommendations. We will focus on six key areas:
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Situation Analysis - Where are we now?
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Objectives - Where do we want to be?
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Strategy - How do we get there?
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Tactics - How exactly do we get there?
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Actions - What is our plan?
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Control - Did we get there?
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Check out our unique SOSTAC method here
Our Integrated marketing strategy
Digital marketing is an incredibly powerful and important tool in any effective marketing strategy, but it should not be the only focus. Although online digital marketing is crucial for business growth, don't forget to consider and include offline traditional marketing communications in your developing strategy.
At its core, effective marketing is about creating a unified message that reaches your target audience through multiple channels. This is why we recommend incorporating both online and offline strategies into your marketing plan.
This could be something as broad as running a product launch across all offline and online platforms, or something more specific like incorporating redirect tracking-links and phone numbers to enable digital reporting on print ads.
Contact
Unit C,​
Wixford Business Park,
George's Elm Ln,
Bidford-on-Avon,
Alcester B50 4JS